Kickstarter launches in UK

Kickstarter 101 – open for British business this month

This is great news for the UK, especially for people with imagination, ideas… well anybody and everybody really.  If you haven’t spotted Kickstarter before, take a look, its one of those ideas that makes the digital world worth watching.

What’s Kickstarter?

1. Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative projects that are brought to life through the direct support of others.

   Since our launch on April 28, 2009, over $350 million has been pledged by more than 2.5 million people, funding more than 30,000 creative projects. If you like stats, there’s lots more here.

2. How does Kickstarter work?

   Thousands of creative projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they’re ready, creators launch their project and share it with their community.

   Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.

Beginning October 31, people in the United Kingdom will be able to launch their projects on Kickstarter. Beginning today, people in the UK can get started building their projects by clicking on the “Start a new project” button on the Start page and selecting the UK as their country. When we’re ready for projects to launch on October 31, we’ll send an email letting them know that they can hit the launch button whenever they’re ready.

Can people outside the UK pledge to UK projects?

Yes! Just like every other project on Kickstarter, backers can pledge to UK-based projects from all around the world.

What currency will UK projects be listed in?

All UK projects will be listed in pounds sterling. If you are pledging from outside the UK, you will see the approximate conversion rate to US dollars before you complete your pledge.

Will backing UK projects be similar to backing US projects?

The mechanics of Kickstarter (all-or-nothing funding, rewards, etc.) are identical for US and UK projects. When pledging, however, backers of UK projects will enter their payment information directly on Kickstarter rather than through Amazon Payments. All pledges will be processed securely through a third-party payments processor.

Are the fees for UK and US projects the same?

Like the US, Kickstarter will charge a 5% fee to successfully funded projects and no fee to unsuccessfully funded projects in the UK.

Payment processing fees for UK projects are similar to those for US projects. For UK projects, the processing fees are:

Pledges less than £10 are charged 5% + £0.05
Pledges of £10 or greater are charged 3% + £0.20

Any other changes to go along with this announcement?

Today we also launched a streamlined international shipping option for both US and UK projects.

Creators have been asking backers to add international shipping costs to their pledges for years, and it wasn’t uncommon for backers to miss the instructions. Today’s update makes it clearer when the creator has requested that international backers add an additional amount to their pledges.

We’ve also made it easier for creators to limit rewards to domestic backers only, as international shipping can be a difficult part of the process.

We felt it was important to get this change out with this international expansion. This feature is available to both UK and US projects that launch starting today.

Anything else?

We’re really excited! This is the product of months of work by our team, and we want to thank them for their hard work. Thanks as well to all the UK creators who have patiently waited for this day. We can’t wait to start backing your projects. Thanks so much!

For more info go to http://www.kickstarter.com

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