Finally…….proof that I’m not going completely mad. ‘Trust Me PR Is Dead’ has been a long held belief here at honey comms (it started about 10 years ago). Robert Phillips has finally articulated it in his new book of the same name. I was so grateful for his insightful thinking, I actually invested in his […]
November 25, 2013
Well well well…..some surprising and somewhat unexpected statistics about social media. Food for thought if nothing else
November 4, 2013
For social media PR, take a look at these predictions……get ready….get set…..Go! http://www.prnewsonline.com/water-cooler/2013/11/01/break-out-the-crystal-ball-20-marketing-trends-for-2014-infographic/
November 27, 2012
John Simmons is a 100% hero in the netherworld of ‘brands and writing’. I spent a long and lovely week with him (and ten others) in a remote Scottish croft, while attending a legendary writers course, known as ‘Dark Angels’. He consistently writes about and talks the most sense about companies, their brands and how […]
October 19, 2012
Kickstarter 101 – open for British business this month This is great news for the UK, especially for people with imagination, ideas… well anybody and everybody really. If you haven’t spotted Kickstarter before, take a look, its one of those ideas that makes the digital world worth watching. What’s Kickstarter? Kickstarter is a funding platform […]
February 27, 2012
Trying to explain to people what PR actually is has been an ongoing mission (and an often fruitless exercise) for many years. People mix it up with advertising, current affairs and its mostly chucked in under the headline, catch-all banner of ‘marketing’ for many. Mostly they prefer to make up their own definition. Here is […]
February 3, 2012
Don’t do it yourself – great sentiments, explained by CoExist Wise words which struck a big cord at honey. ‘Collabs’ have always been the best, most fruitful route for everything and everybody in business in our humble view. More fun too.
February 3, 2012
Education, education, education….never stop learning and we’ll all survive the times ahead Read this interesting article by Thomas L Friedman written for the New York Times.
August 28, 2014
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